There is nothing in the entire internet marketing community that is mentioned as frequently as SEO. Everyone is on a quest for the perfect search engine optimisation methods in order to rank their website high, but the truth is that this can be quite an expensive service to hire. SEO encompasses too many different things and it can be quite overwhelming for business owners to handle it, but today we are going to give you some useful and very powerful DIY SEO strategies that are sure to make things easier for you.
SEO is all about quality content
This is the first rule that you need to learn if you want to get good at SEO. Gone are the days when your domain name would be relevant for SEO purposes. Your website domain could be completely random and you would still be able to rank up efficiently if you have niche-targeted content.
On the contrary, you could have the best domain name in the world, and the SEO results would be minimal if the content is not of enough quality. A domain name should be easy to read, to pronounce and to remember, that is all you need. The SEO aspect of the business requires text, images and video if you want success.
With DIY SEO, you will need a content strategy that:
- defines the content you plan on producing
- determines the keywords each article targets
- details the target publish date.
You’ll need to set aside time to execute this part of your DIY SEO to research and write each piece.
Become a master of keywords research
In DIY SEO, if you really you want to have the upper hand against your competitors, you need to learn how to use the most relevant keywords in your niche. Your content needs to be optimised for those keywords and this is going to ensure that the largest possible number of people in your target audience can see that content.
Build a content friendly website
The great thing about modern times online is that you no longer need to be a programmer or designer to create a fully functional website. You can do this by using a content management system such a WordPress, which is highly recommended due to how easy it is to set up a website with a functional blog. (We use WordPress for the vast majority of websites and blogs that we create for our clients).
Your websites needs to be easy to navigate and mobile friendly. This is the reason why we strongly recommend WordPress because it allows you to get those features without having any kind of programming or coding knowledge.
Make proper use of social media
Your website needs to be like your publishing headquarters, but you also need to work with popular social media platforms to get optimal results. You should share all of the content that you post on your website on social media. This increases your chances of getting your audience to see that content. Make sure that you search around and find out which of the popular social media platforms are the most popular in your niche.
Automation is essential
If you don’t learn automation, you are never going to be able to get everything done on a daily basis. Automation allows you to setup a schedule of posts during the week so that you can set it and forget it. This saves you time and gives you a more powerful campaign in general. There are plenty of automation software solutions out there that let you manage all of your social media accounts in one place.
Join an SEO blog and forum
There is no better way to get results in any kind of business than to learn from those who have enough experience. By joining SEO forums and blogs, you will get to engage in conversations with people who are also working hard to get results and others who are successful with SEO.
Networking has become much easier now that we have so many online social networks, forums and blogs, so make good use of those advantages and learn as much as you can from others. The best part about this is that most of those forums and blogs are completely free, so be sure to join the best ones.
Take the time to learn analytics
We suggest you go for the best and the most reliable and that is Google Analytics. If you want to get the best results from your efforts, you need to learn to read your traffic data. Understanding the reports you get from your daily, weekly and monthly traffic is going to be a key factor in tweaking your campaigns for optimal results.
Learn to use the 3-hit combo
The 3-hit combo is the text, the images and the video. Once you learn how to use all three, you will be a master of SEO content. Just keep in mind that your text, your images and your videos should all be optimised with the best and most relevant keywords in your niche. The more variety in content, the better. Keep in mind that some visitors prefer certain types of media. For example, mobile users would rather watch a video than read an article. Keep your target audience in mind at all times.
Blogging has become the most essential aspect of content marketing because it allows you to create a constant flow of information for your visitors and subscribers. The best way to get results with search engine optimisation is to make sure that you have constant content, but don’t sacrifice quality for quantity.
This means that it’s better if you don’t publish anything for a week or two if you are planning to post something rushed and irrelevant to your target audience. This could lead current followers and subscribers to unsubscribe.
DIY SEO: The Conclusion
Being involved in the process of creating a strong online presence is not easy at all, but if you learn how to manage your time, you could spend an hour a day building a proper DIY SEO presence on your own and you would probably see results within six months or so. It’s also a good idea to involve your employees regardless of how many or how few you have.
Just be consistent and always think twice before posting rushed content. This is the key to a good SEO strategy.